Simple A/B Testing with Nginx split_clients

• Simple A/B Testing with Nginx split_clients

ngx_http_split_clients_module

Configure

For example, suppose we want 20% of users to be redirected to https://example.com/, 30% to https://example.org/, and the rest to https://example.edu/.

split_clients "${remote_addr}AAA" $variant {
    20%               https://example.com/;
    30%               https://example.org/;
    *                 https://example.edu/;
}

server {
    listen 80;
    listen [::]:80;
    server_name _;

    return 302 ${variant};
}

In the example above, the visitor’s IP address plus the string AAA is hashed with MurmurHash2 into a number. If the number falls in the first 20%, $variant is https://example.com/. If it falls in the middle 30%, $variant is https://example.org/. Otherwise it is https://example.edu/.

Specify different directories

root /var/www/${variant};

Specify different index pages

index index-${variant}.html;